About Softer Shore

Softer Shore is a collection of Australian places, reimagined in quiet coastal colour.

We began with six familiar coastlines: Cottesloe, Rottnest Island’s The Basin, Bondi, Busselton Jetty, Noosa Heads’ Tea Tree Bay and the Twelve Apostles. Each print is designed to sit comfortably on its own or alongside another place you love.

Made for everyday rooms

Our first collection uses a consistent 12 × 16 inch format, soft colour and generous borders. Prints are unframed, so you can choose a frame that suits your home. Each is made to order through our printing partner, Prodigi, on 200gsm Enhanced Matte Art Paper.

A considered, contemporary process

The artwork is created with AI-assisted tools and selected for the Softer Shore collection. These are stylised interpretations of places, rather than photographs or hand-painted originals.

Help choose the next place

A favourite swimming spot, a holiday memory or the beach close to home — we would love to hear where you want the collection to go next.

Suggest an Australian place or explore the six prints.